Creativ Strategies Welcomes Breanne Doldron, Woke Bud Light, FOX Defamation Case, Cookieless Future
Bree Doldron joins Creativ Strategies
Weekly Expertise for Smarter Marketing
The key to much of my success is surrounding myself with quality people, clients, colleagues, mentors, and, most recently, employees. This week we welcome our newest hire Breanne Doldron!
Prior to joining Creativ Strategies, Bree was at M Booth Health as a Junior Associate in the Public Affairs department, where she aided her clients in both domestic and international initiatives, media monitoring, research, and analysis.
Prior to joining M Booth Health, Bree worked as a research intern at Sheppard Mullin Richter & Hampton LLP, where she led legal research and formulated written works. Bree holds a Bachelor of Arts from Hampshire College, as well as a consortium certificate in Culture, Health, & Science.
She’ll be supporting me in our expanding media relations, pitching, research, and public relations practice.
3 Stories Dominating Media and Tech Headlines
Fox to pay Dominion Voting Systems $787.5 million to settle election defamation lawsuit.Fox Corp. and its cable news network have agreed to pay $787.5 million to Dominion Voting systems as part of a settlement agreement for the defamation lawsuit Dominion filed. Why it Matters: The settlement, the largest in history from a major media company, robs the public and legal scholars of the most interesting first amendment cases of the century.
Bud Light’s Dylan Mulvaney Gaff Shows Dangers of Hallow Advocacy. Bud Light seems to have no friend as both liberal consumers see their sponsorship of a trans creator as hollow and conservatives dump the brand in protest. Why it Matters: There’s a lesson for brands - you don’t have to weigh in on every social issue, especially one where your brand has no business playing. Stick to football and monster truck rallies Bud.
The Twitter Verified check mark is going away. Many users from reporters to celebrities to the pope lost their verified blue check marks yesterday, posting screenshots of their profiles sans verification. However, some celebs like Stephen King retained theirs because Musk says “he’s paying for a few personally”. Why it matters: Twitter is moving to a subscription model. The pay to play model muddles what has been traditionally an authentication system. A litmus test for social media in the future.
Stat of the Week
With Google phasing out third-party cookies from Chrome in 2024, businesses must figure out alternative ways to keep track of their customers and target audiences.
The main ways brands are coping are:
67% of businesses are preparing by utilizing customer data platforms
62% are using first-party data strategies
60% are building out private ID graphs internally
54% are moving to contextual targeting instead
One Fun Thing - Bootlegged Live Stream at Coachella
One Instagrammer gained over 100,000 followers by livestreaming the entire Frank Ocean set.
Live streams of music sets can get sticky. Frank Ocean called off his Coachella live stream mere hours before it was supposed to debut. Luckily for fans around the world, one teenager live streamed the entire set on IG, garnering over 130,000 viewers.
The lesson? When YouTube Won't Stream Your Favorite Artist's Coachella Set, Another Fan Will